Reach families when they are deciding

What paid placement cannot buy

Being clear about this is the reason families trust the directory, which is the reason a listing here is worth anything.

• Prices. Payment never changes, hides, or adds a price we publish, and it never changes the source label on a price. Every provider can submit and verify pricing at the free tier.
• Price comparisons. Our city price tables sort by price, cheapest first, with no paid term in the ordering.
• Referrals. We do not take a commission, a success fee, or any payment tied to whether a family buys something. A paid listing is a flat monthly fee and nothing else.
• Where a family's request goes. A family chooses the provider they want to contact. Paying us does not route a request to you that a family did not address to you.

What paid placement does buy is position in city directory listings, and only relative to the tiers below it: Premier sits above Featured, Featured above Enhanced, Enhanced above free listings. It does not buy the top of a page. Several businesses in one city can hold the same tier, and where they do we do not rank them against each other by who paid, because they paid the same. Where your listing is placed ahead of others it carries a Sponsored label and sits under a notice saying the order is paid. It does not affect the compare tool or search results, which are ordered without regard to who has paid. Position is not a quality ranking.